Building a Stronger Digital Presence
Autumn Consulting redesigned key IWLA website pages to improve user experience, strengthen accessibility, support membership growth, and integrate SEO best practices.
30+
Logistics Clients Nationwide
21
Years of Digital Marketing
10x
Proven ROI
Modernizing the Website for Greater Search Visibility
The International Warehouse Logistics Association (IWLA) is a national trade association representing warehouse owners and third-party logistics providers across the United States. Through education, networking, advocacy, and industry resources, IWLA supports members and promotes the value of warehousing and logistics.
IWLA needed a refreshed digital presence that could better serve current members while creating a more engaging experience for prospective members.
The project focused on redesigning the homepage and four key pages, with an emphasis on usability, accessibility, modern design, and search visibility.
User Experience (UX) Enhancements
We designed a striking hero section on the Home Page, featuring high-quality visuals and compelling calls-to-action (CTAs) to immediately captivate users and guide their actions.
Clean Visual Design
The redesigned pages boast a clear visual hierarchy, using font sizes, weights, and color contrasts to guide the user’s eye to the most important information first.
Keyword Optimization
Relevant keywords naturally integrated into titles, headers, and content to improve search engine visibility and attract targeted organic visitors.
User Journey Mapping
By analyzing typical user journeys, we ensured clear pathways and intuitive navigation, reducing friction and helping users find what they need quickly and efficiently.
Consistent Branding
We’ve maintained alignment with IWLA’s brand identity across all touchpoints. Ensured color, font, and imagery consistency for a professional, cohesive look.
Optimized Media
All images and videos compressed for fast loading times without compromising quality, contributing to better search rankings and user experience.
Our Process
Discover
Connect
Build Trust
Win Business
Scale Growth
Redesigning the Website Around SEO and Search Visibility
The redesign combined modern website design with an integrated SEO strategy. Autumn Consulting restructured page content with clear headings and strategically incorporated relevant keywords into headings, meta descriptions, and body copy.
We also optimized website media by compressing images and videos and adding descriptive alt text. Strategic internal links were added throughout the redesigned pages to strengthen site structure and connect visitors with relevant information.
The homepage was also redesigned with stronger visuals and calls to action, creating clearer pathways to important content and membership information.
Building a Stronger Foundation for Online Growth
The redesigned website gives IWLA a modern digital presence built to support greater search visibility and attract new audiences while continuing to serve its existing members.
By combining website redesign, SEO, content structure, and technical optimization, Autumn Consulting created a stronger foundation for IWLA’s continued online growth and membership efforts.