Meaningful Relationships That Deliver Growth
At Autumn, our vision is to accelerate growth through relationships that matter and marketing that delivers.
Autumn is the growth partner for family-owned 3PLs and German-American manufacturers. We don’t just run campaigns, we build the kind of trusted relationship where we understand your business well enough to make marketing that actually moves revenue.
10x Average ROI
WHO WE WORK WITH
3PLs
Family-owned third-party logistics companies
Mfg
German-American manufacturers
"What you guys do has been much more important for a company that doesn't have the resources or how we're structured...your team certainly is that kind of partner that we all can benefit from in our industry."
Joe Wright, Milestone Equipment Leasing
Why Logistics & Manufacturing Companies
Choose Autumn
Most marketing partners apply a generic playbook to every client — Autumn builds growth marketing strategies for logistics and manufacturing companies with complex sales cycles and high trust buying decisions.
- Marketing built for your market. Designed around long sales cycles, buying committees, and trust earned over years.
- Relationships come before campaigns. We understand your business, your customers, and your sales process before building a single asset.
- We measure results that matter. Every engagement ties to qualified opportunities, pipeline growth, and revenue impact.
- We work like an extension of your team. We bring the context needed to move faster and build marketing that fits how your buyers actually evaluate partners.
Relationships > Transactions
Great marketing starts with great relationships.
Our mission is to partner with organizations to solve complex challenges and create meaningful growth through thoughtful marketing, strategic expertise and trusted relationships.
We become a trusted extension of your team, taking the time to understand your goals, challenges, customers, and business. From there, we bring together thoughtful strategy, creative thinking, and practical marketing expertise to help you move forward.
When we know your business deeply, we can make better decisions, create more relevant marketing, and build momentum that lasts.
Because relationships matter more than transactions, we measure our success not only by what we deliver, but by the growth we help create, and the trust we build along the way.
Go Beyond
Give Generously
Lead with Care
Communicate with Candor
Stay Curious
The Team Behind your Growth
Nathan Misirian
President and Founder
Nathan Misirian specializes in growth marketing for logistics and German-American manufacturing companies, helping underserved industries build stronger brands and generate measurable results. He believes great communication, real-life examples, and genuinely caring about people are the keys to lasting client relationships. Nathan gives back through marketing support for nonprofits and loves spending time with his dog, Blueberry.
Jarrod Ruby
Digital Strategist
Jarrod Ruby is a marketing strategist with deep experience in the logistics and supply chain industry. He helps logistics companies strengthen their market positioning and develop marketing strategies and content that support long-term growth. With over a decade working solely with 3PLs and over 25 years of marketing experience, Jarrod brings an industry-informed perspective to every engagement.
Brandon Peters
Marketing Strategist
Brandon Peters has more than 15 years of experience in marketing and business development, and he holds an MBA from Duke University. His work covers marketing strategy, project management, and analytics—translating campaign and site data into a clear picture of what is driving results for clients.
Rachel Bestall
Marketing & Account Coordinator
Rachel specializes in marketing, account management, and operations, helping keep projects, processes, and client communication running smoothly. She brings a data-driven approach to SEO and marketing strategy while ensuring projects stay on track and clients receive an exceptional experience. Rachel is passionate about creating efficient processes and delivering thoughtful, results-driven support to clients and her team.
Outside of work, Rachel loves traveling across the country in her adventure van, exploring new places, and embracing every opportunity for a new adventure.
Jennifer Buonaiuto
Marketing & Account Executive
Jennifer is a strategic digital marketing account executive with 13 years of experience turning marketing strategies into measurable results. She leads complex initiatives from planning through execution, coordinating teams, timelines, and deliverables across SEO, websites, paid media, analytics, and content. Her background includes managing online media programs for national brands on Walmart.com. Known for exceptional organization, proactive problem-solving, and dependable follow-through, Jennifer builds trusted relationships and ensures every initiative moves forward with purpose.
Cari Osborne
Director of Operations
Cari brings a strong background in operations, strategy, and client growth, with experience delivering measurable ROI for logistics and manufacturing clients. She keeps people, processes, and priorities aligned to ensure the team operates efficiently and delivers for every client. Naturally curious, Cari is always looking for new ideas, perspectives, and better ways of doing things. Cari holds an MBA from Franklin Pierce NH, has 5 kids, 2 dogs and 3 cats, and lives to travel.
Jorge Flores
Web Designer & Developer
Jorge is a seasoned web designer and developer with 12 years of experience in the field. He is passionate about UI/UX design, creating websites that are both visually stunning and user-friendly. As a CMS expert, particularly skilled in WordPress, Jorge has a deep understanding of building and managing content management systems.
Delaney Osborne
Content Marketing Specialist
With a background in copywriting, SEO-focused content strategy, storytelling, and brand messaging, Delaney brings a creative and analytical approach to digital marketing. A graduate of Florida Gulf Coast University with a B.A. in English and minors in Creative Writing and World Literature, she is passionate about creating content that connects with audiences in an authentic and meaningful way. In her free time, Delaney can be found with a coffee in one hand and a book in the other.
Christina Shoomiloff
Graphic Designer
Christina is an independent graphic designer and creative professional with 10+ years of experience developing visual content for businesses, organizations, events, and brands. Her work spans brand-focused creative development, graphic design, digital and social media content, marketing materials, and advertising. She brings a versatile design approach, strong attention to detail, and a practical understanding of how effective design supports broader marketing and communication strategies.
How We Help Businesses Grow
We help companies attract buyers who are already searching for their services, capture those opportunities through high-converting digital experiences, and support sales teams in turning leads into customers.
This includes:
- search visibility and SEO strategy
- demand generation through digital channels
- website optimization for conversion
- lead qualification and pipeline structure
- revenue tracking and performance visibility
Everything is designed around one outcome: a more predictable pipeline.
Testimonials
Working with Autumn Consulting has given our organization exceptional clarity around our marketing investments and overall strategy. Their detailed reporting provides us with reliable, actionable insights that directly support our financial planning and decision-making.
Our monthly meetings give us the opportunity to review our data, identify opportunities, and ensure our efforts continue to meet the needs of our community while advancing our mission. Their transparency, expertise, and collaborative approach have made them an invaluable partner to our organization. We highly value their partnership and the insight they bring to our work.
Ashley Rose, CFO, Pregnancy Solutions Inc.
Working with Autumn Consulting has been a valuable partnership for Pregnancy Solutions. Their ability to understand our mission and translate it into clear, compelling messaging has strengthened the way we communicate with our community and support our outreach goals. I especially appreciate how thoughtfully they connect marketing efforts to our organization’s broader priorities, helping us tell our story in a way that is both authentic and engaging. We are grateful for their expertise, creativity, and commitment to our mission.
Christine Carey, Director of Advancement, Pregnancy Solutions Inc.
I love working with Autumn Consulting. Nathan has been more than accommodating, and he’s setting all expectations. I attended a marketing Conference held by Nathan and I learned a lot about digital marketing. So if you’re considering working with Nathan, I highly recommend it. It’s been an amazing experience.
Jordan Dunin, Founder and CEO of HatchPath
Nathan is a wealth of information. Consistently exceeds expectations and always teaches me something new each and every time we meet! I highly encourage anyone to work with him and his team! He is a great partner and S.E.E.D. Google presenter. Appreciate his giving back to help our businesses in South Elgin grow!
Marc A. Falk, AMP, Area Sales Manager for Fifth Third Bank
I’ve been doing SEO for myself since 2005. Nathan and I talk a lot of the same language. For those of you who look at SEO and SEM as a foreign language, I can assure you that Nathan is one of the most knowledgeable and detailed professors of Organic search marketing that you could ever come across. He’d knows that the details make all the difference. Besides, he’s a great communicator and all around fun guy to work with. I saw results from the very first month and look forward to many years of success with all my online endeavors with Nathan at my side!
Mark Weber, President and Owner of White Sands Realty
Nathan is a pleasure to work with! He’s always positive and helpful. His Google Insider Seminar really opened my eyes to all the possibilities of using Google to my organization’s advantage.
Nichole Pientka, Program Officer at Future Institute US
I’ve had the honor to work directly with Nathan Misirian and his Team at Autumn Consulting on marketing and SEO strategies for a client project – and the experience has been incredible. Nathan is a high level professional and a pleasure to work with. He is a subject matter expert and consistently delivers his marketing and business expertise in every interaction. I would highly recommend Nathan and Autumn Consulting to take your business to the next level.
David Ferguson, Owner of Ferguson Management Services LLC
As the Director of Health Services, I have been part of our organization’s Autumn Consulting meetings since January 2025. I genuinely look forward to these meetings and the fruit that comes out of them. Jennifer does an incredible job of explaining marketing terminology in a way that is easy for someone like me, with no marketing background, to understand. I have gained a great perspective on how each part of our website and our google ads can be adjusted to reach more clients. Each recommendation from Jennifer comes with research to give multiple options to choose from, which my nurse brain appreciates! We have been able to ensure that everything from our website verbiage to our “chat with a nurse” button are as effective as they can be, down to every last detail. Knowing that there is a professional eye looking over everything gives me confidence that we will continue forward with excellence!
Elizabeth Onica, Director of Health Services, Pregnancy Solutions
Navigating today’s marketing environment is very challenging. Nathan and his team at Autumn Consulting have provided the support and expertise Cresswood needs to grow and expand our brand awareness. What has been a real game-changer is their help in creating valuable content that our customers and potential clients want to see. Connecting the dots between what we do and make with the real-world challenges that impact their operations and profitability. They provide an excellent executive summary each month to show how the relationship results in organic traffic to our website, as well as how we show up in AI searches. Having all the blog content not only gives Cresswood search ranking credibility, it gives the searcher real information and case studies to help educate them once they get to the site. For a small company with limited internal marketing resources, Autumn has proven to be an extraordinary value in our growth journey.
Ryan Butzman, President & Executive Director of Sales, Cresswood Shredding Machinery
I have had the opportunity to work closely with Nathan on several strategic marketing initiatives at Herrmann Ultrasonics. He brings a strong combination of strategic thinking, marketing expertise, and a clear understanding of how marketing must connect to measurable business growth. In addition to his strategic responsibilities, Nathan effectively manages the marketing team at a detailed, execution-focused level, ensuring that priorities translate into results.
What I particularly appreciate is Nathan’s ability to quickly understand complex business challenges and translate them into focused, practical marketing actions. He looks beyond individual campaigns and considers the entire customer journey—from market positioning and lead generation to sales conversion and long-term growth.
Nathan’s in-depth knowledge of SEO and digital marketing has been particularly valuable. His work has helped strengthen Herrmann Ultrasonics’ online visibility and search performance, contributing to increased lead generation and, ultimately, equipment sales.
Nathan is collaborative, accountable, and results-oriented. He has been a valuable partner as we continue to strengthen our marketing organization and position Herrmann Ultrasonics for our next phase of growth. I highly value working with Nathan and the contribution he makes to our team.
Uwe Peregi, President, Herrmann Ultrasonics Inc.
I have contracted Nathan three times for projects where I need his horsepower to improve our business process. He has helped me to organize and develop creative and critical objectives that have not only grown our business, but aligned our workforce.
Jim Zaiser, President, Hydro-Thermal Corporation
Nathan was very intuitive of the needs of Sunny Delight Beverage Co concerns around process improvements, energy reduction and cost savings for implementing capital projects. Nathan worked patiently with us to develop a plan to incorporate Hydro-Thermals Silver Line series of direct steam heating to our existing processes for heating / cooking our product through our existing heat exchangers. Additionally, Nathan took the time to investigate our processes, developed an innovative strategy that could reduce our operational and maintenance costs and provide a sound return on investment.
As a follow up, Nathan suggested and assisted with us on developing a business plan for continual investigation into functionality of Hydro-Thermal capabilities in providing a solution to replace existing process equipment. I would personally recommend Nathan and Hyrdo-Thermal when looking into cost effective solutions to alternate means of using steam for heating.
Joe Lusnak, Director of Engineering, Sunny Delight Beverage Co.
Our firm, DSML Executive Search, has been working with Nathan on SEO marketing since the beginning of this year and he has effectively brought us from the back pages of Google to page 1 without paying for ads. I’ve seen many professional speakers yet Nathan brings a fresh and creative approach to deliver helpful and insightful strategies for business owners. He’s very natural in front of an audience and his depth of knowledge allows him to quickly and meaningfully answer questions. After his presentation, there was a line of people wanting to talk more with him. I’d highly recommend Nathan as a professional speaker.
Doug Seville, Co-Founder, DSML Executive Search
I had the pleasure to attend Nathan’s seminar “Designing you Website for Google” in the Chicago area. Nathan’s ability to deliver technical and complex content in a vivid and interactive way, combined with an extensive market and tech background made this evening so valuable for me. Especially to present and teach comprehensive information with precise real live / real business examples distinguishes Nathan from other speakers. I highly recommend Nathan as a professional speaker and trainer.
Malte Meier, Director of Route Development, Kuehne+Nagel
Nathan presented at TMSA’s 2019 Digital Transformation Conference on SEO Best Practices. His presentation was professional and highly-educational. His advice for website optimization made complete sense and he included industry-specific examples throughout his presentation. He is clearly knowledgeable on the topic and knows how to break it down to an understandable level. If you need an SEO subject matter expert, I would recommend Nathan.
Don Friddell, CMO & COO, TSMA
Nathan is on the short list of the very best marketing and technology providers I have ever worked with. His ability to meld the worlds of our business, Logistics, with marketing and SEO has made him, and Autumn Consulting, an invaluable tool in Acme Distribution’s Sales and Marketing strategy. Acme services several different industry verticals as well as having a variety of warehouse and transportation offerings that it provides and Nathan was able to come up with a marketing and SEO plan that spoke to each of those variables generating substantially more web driven leads for our organization.
One of my favorite parts of working with Nathan and Autumn Consulting is the consistent, proactive and quantifiable feedback on what is working and what we might consider modifying when it comes to our Marketing strategy. I highly, highly recommend working with Nathan and his team at Autumn for your marketing needs.
Seth Goldfogel, President, Acme Distribution
“I had the pleasure of working with Nathan on several initiatives at Crane Engineering, where his marketing, e-commerce, and SEO skillsets thrived. Nathan played a key role in enhancing the success of our E-Store by facilitating customer demos, adding new products and images, and monitoring sales to ensure continued growth in online part sales.
Nathan also collaborated with our sales team and marketing department to develop fresh, SEO-driven content for our two engineering-heavy websites. His team’s efforts improved our organic rankings within our key geographic territories, driving meaningful traffic and strengthening our digital presence.
Nathan’s ability to bridge technical know-how with marketing strategy sets him apart. His proactive approach and commitment to results make him an exceptional partner and asset to any team. I highly recommend Nathan to anyone seeking a knowledgeable, solutions-oriented professional who delivers value.”
Jake Spence, Fractional CMO, Crane Engineering
Partnering with Autumn Consulting has been a game-changer for Operation Healing Forces. Their expertise in strategic marketing, social media engagement, and website content development has completely transformed our digital presence. By refining our messaging, enhancing our storytelling, and optimizing our online platforms, Autumn Consulting has helped us reach new audiences and elevate awareness of our mission like never before.
Their work has not only strengthened our brand but has directly contributed to increased engagement and support for our nation’s Special Operations Force’s community. Thanks to their innovative approach, we are now better positioned to connect with supporters, partners, and the warriors we serve—ultimately driving greater impact for those who sacrifice so much for our country.
Kerry Irvin, Chief Executive Officer, Operation Healing Forces
Marketing used to mean pounding the pavement, cold calls, and lots of time…But today, it’s about being found. SEO lets customers come to us instead of the other way around.
Our services are custom. Every client has different needs. Autumn gets that,” Andy said. “They know the difference between cold storage and fulfillment. They know what vendor-managed inventory means. That saves a lot of time.
Andy Hendricks, President, Distributors Terminal
I think the quality of the leads is actually getting better, which is even more significant, given where the market is. What you guys do has been much more important for a company that doesn’t have the resources or how we’re structured… your team certainly is that kind of partner that we all can benefit from in our industry.
Joe Wright, Marketing Director, Milestone Equipment Leasing
Autumn approached our work as a mission partner, not just a vendor. This comes through in the intentionality of frequent communication with our team and the thoughtful design choices across every project we’ve worked on together.
Autumn has brought both design excellence and strategic clarity. The branding and digital work was built to convert interest into engagement, whether that’s a woman seeking care, a donor considering a gift, or a couple exploring Restorative Reproductive Medicine. Having a consistent, professional identity across Freedom Women’s Care, the JPII Life Center, and DiscoverLifeMD websites has strengthened our credibility and made it easier to tell one coherent story across all three programs instead of three disconnected ones.
Linda Ruf, Chief Executive Officer, JPII Life and Family Center & Vitae Clinic
Our Approach
Great marketing starts with a great partnership. Our process is hands-on, personal, collaborative, and built entirely around your business.
- Hands-on from day one: We work closely with you to understand your goals, challenges, and where you're headed.
- Your expertise leads the strategy: You know your business better than anyone. We build on your insight, not around it.
- No one-size-fits-all solution: Every strategy is shaped by your specific needs, values, ideal client, and goals. Your business isn't generic, and your marketing shouldn't be either.
- Built to evolve with you: We monitor results, check in regularly, and adjust as your business and marketing shift, so the system keeps working.
We don’t just manage marketing—we build the kind of partnership that moves your business forward.
Who We Work With
Serving Logistics, Manufacturing, and Nonprofits Nationwide
We specialize in working with family-owned 3PLs, German-American manufacturers, and nonprofit organizations, companies that have built their success through operational excellence and are ready to grow with a partner who understands their industry.
These businesses don’t just need more leads; they need marketing systems that keep their pipeline moving, even when demand fluctuates. Autumn serves logistics and manufacturing companies nationwide, with deep roots in three growing business hubs: Chicago, Charlotte, and Naples, Florida.
Chicago, IL — Charlotte, NC — Naples, FL
Meet Our Founder Nathan Misirian
Nathan Misirian is an expert in growth marketing strategies for logistics and manufacturing companies. A digital marketing executive and sought-after speaker, he firmly believes that great communication, real life examples, and genuinely caring about people are the keys to lasting client relationships and measurable results.
Common Questions About Lead Generation for 3PLs and Manufacturing Businesses
What marketing strategies work best for logistics firms?
The best marketing strategies for 3PLs are the ones that help the right shippers find you, understand what makes you different, and feel confident starting a conversation. 3PL buyers often research multiple providers before reaching out, so your marketing needs to build visibility and credibility throughout that process.
A marketing strategy that works, focuses on building credibility, increasing visibility, and reaching decision-makers. This can include Search Engine Optimization (SEO), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), content marketing, LinkedIn outreach, paid advertising, email campaigns, case studies, and website improvements that help convert visitors into conversations.
- SEO to help your 3PL rank for the services, lanes, industries, and logistics challenges your ideal shippers are searching for.
- AEO and GEO to make your expertise more visible in AI-powered search and answer engines when buyers ask logistics-related questions.
- Content marketing that addresses real shipper concerns, from freight challenges and transportation strategies to industry-specific logistics solutions.
- LinkedIn marketing and outreach to reach supply chain leaders, procurement teams, and other decision-makers.
- Paid search and targeted advertising to capture demand from shippers actively looking for logistics solutions.
- Case studies and customer proof that demonstrate how you solve specific logistics challenges and deliver measurable results.
- Conversion-focused website improvements that make it easy for qualified prospects to understand your capabilities and take the next step.
What makes Autumn different from other digital marketing agencies?
Autumn Consulting delivers marketing expertise, strategic focus, and an integrated team that works alongside you.
1. We understand the industries we market.
You don’t have to explain your industry, our team has deep experience in logistics marketing, manufacturing marketing, and other complex B2B marketing environments. We understand long sales cycles, technical offerings, multiple decision-makers, and the business challenges behind the products and services we market.
2. We start with the business problem.
Rather than jumping straight into tactics, we first works to understand what is actually preventing growth. That could be a lack of qualified leads, poor search visibility, unclear positioning, an outdated website, or gaps between marketing and sales. From there, we build a growth strategy around the problem that needs to be solved.
3. We clarify what makes your business different.
Strong marketing starts with a clear understanding of why a buyer should choose you over a direct competitor, an indirect competitor, or an alternative solution. We help clients define and validate their unique value proposition, then translates it into the website, messaging, content, sales materials, and digital marketing.
4. We combine specialized expertise with personal attention.
Many businesses experience a tradeoff between a small provider that offers personal attention and a larger agency with a broader range of expertise. Autumn brings both together, with a concentrated team that works across strategy, design, execution, Google, AI, programming, and content while maintaining a highly relational approach.
5. We connect marketing activity to business outcomes.
The goal isn’t more clicks, impressions, or traffic for their own sake. We focus on measurable business outcomes, including qualified new leads, opportunities, search visibility, and revenue. We use those results to determine what should happen next rather than simply reporting on activity. See how website success metrics are changing.
6. We stay focused on where search is going.
Google is no longer the only place buyers find information. We combine search engine optimization (SEO), which improves a website’s visibility in traditional search results; answer engine optimization (AEO), which helps content appear in direct answers to search questions; and generative engine optimization (GEO), which helps businesses become more visible in AI-generated search results and recommendations. Together, these approaches help clients stay visible as the way buyers search continues to change.
The result is a marketing team with the expertise to solve complex problems, the process to turn strategy into action, and the personal attention to work alongside your business as it grows.
How do manufacturers generate new inbound leads?
Manufacturing companies generate new inbound leads by getting clear on what makes their business valuable to the right buyers, focusing their marketing efforts on the markets and industries most likely to buy, and making that value easy to find through search, content, and digital marketing.
Autumn typically takes a five-step approach:
1. Define your unique value proposition.
The first step is understanding what makes your company meaningfully different from direct competitors, alternative technologies, and other options buyers may consider. That includes looking beyond what you manufacture to understand how your products or capabilities benefit customers—whether that means saving time or money, improving reliability or quality, increasing automation, or solving a specific operational problem. Understanding what makes your business unique is an important part of that process.
2. Focus on the right markets.
Manufacturers often want to reach as many potential customers as possible. But buyers increasingly search for specific solutions based on their industry, application, geography, and needs. Autumn helps manufacturers identify the industries and geographic markets where their products are most relevant and where there is a stronger opportunity to generate demand.
3. Translate the strategy into your marketing.
Once the positioning is established, Autumn translates it into the website, messaging, content, sales materials, and other marketing channels. This can include restructuring website navigation, improving product and service pages, developing content around buyer questions and search intent, and strengthening the information search engines need to understand the business.
4. Improve visibility in Google and AI search.
The goal is to make the company’s products, capabilities, and expertise easier for both buyers and search platforms to find and understand. This includes search engine optimization (SEO) to improve visibility in traditional search results, answer engine optimization (AEO) to help content appear in direct answers to buyer questions, and generative engine optimization (GEO) to improve visibility in AI-generated search results and recommendations.
5. Measure the results.
The goal isn’t simply more traffic or higher rankings. It’s generating qualified new leads that can become sales opportunities. Autumn tracks those business outcomes and uses the results to refine the strategy over time. See how Autumn approaches website success metrics.
This process helps manufacturers move from simply being found online to being recognized as a relevant, credible solution by the buyers they actually want to reach.
What is it like to work with Autumn?
With Autumn, you don’t spend a year waiting for a marketing strategy to turn into action. We start by identifying the biggest marketing challenge your business needs to solve, then quickly turn those findings into a 30-60-90 day action plan.
Within 30 days, we identify the biggest marketing opportunity.
We look at your website, search visibility, messaging, marketing and sales processes, and overall market position to understand what’s getting in the way of growth. That could be a lack of qualified inbound leads, poor visibility for important products or services, an outdated website, or gaps between marketing and sales.
Within 60 days, we begin putting the plan into action.
Once we understand the opportunity, we translate the findings into practical changes. That might include improving the website, refining your messaging and unique value proposition, developing content, improving search engine optimization (SEO) and AI search visibility, or working with your internal team to strengthen the marketing and sales process.
Within 90 days, we start looking for measurable results.
Depending on the goals of the engagement, that can include new qualified leads, improved search visibility, stronger website performance, or other indicators tied directly to business growth. See how Autumn connects website performance to business outcomes.
Throughout the process, we meet bi-weekly, focus on business outcomes rather than surface-level metrics, and proactively recommend what should change as we learn more. You get a team with expertise across strategy, design, execution, search, AI, and technology—but with the personal attention and communication of a close partner.