How We Facilitated 54X ROI Through Lead Generation for a Chicago 3PL

Our strategic partnership as AWI members and application of Autumn’s key strategies optimized our client’s website and content for net new, high-value sales opportunities. This case study demonstrates how digital marketing for 3PLs can improve online visibility, attract qualified prospects, and generate measurable returns.

500%

Increase in website visitors

450%

Increase in organic traffic

100%

Increase in targeted keyword rankings

54x

Return on digital marketing spend

The Challenge

After hearing Autumn’s Founder and digital marketing SEO expert, Nathan Misirian, speak at the AWI Annual Conference about digital marketing strategies for third party logistics providers (3PLs), AWI member Partners Warehouse, a Chicago 3PL, wanted to learn more about how they could increase leads through their website.

Autumn's Key Strategies

Autumn Consulting developed a comprehensive digital marketing strategy for 3PLs tailored to Partners Warehouse’s specific goals. The strategy combined website optimization, search engine optimization (SEO), and content marketing to help the company reach potential customers actively searching for logistics and warehousing services.

Website Re-Design: Autumn designed a new, mobile responsive website with the user experience in mind, to attract new clients and showcase the unique value Partners Warehouse offers to clients in the Chicago area. A user-friendly website helps 3PLs communicate their services clearly and convert more visitors into potential leads.
Search Engine Optimization (SEO): By optimizing the Partners Warehouse website and content, their search engine rankings improved, making it easier for potential clients to find them online. SEO is a core component of digital marketing for 3PLs because it helps logistics providers appear in relevant searches when businesses are looking for third-party logistics partners.
Content Marketing: Together, Partners Warehouse and Autumn Consulting developed high-quality, informative content, including blog and LinkedIn posts, to position the Partners Warehouse as a leading 3PL in the Chicago area. This content helped demonstrate industry expertise, build credibility, and support long-term organic lead generation.

The Results

The collaborative efforts between AWI members, Partners Warehouse and Autumn Consulting, resulted in a 500% increase in website visitors, a 450% increase in organic traffic, and a 100% increase in targeted keyword rankings in the first six months. In addition, they saw new leads to their website resulting in a 54x ROI on their digital marketing investment.

These results demonstrate the potential impact of a targeted digital marketing strategy for 3PLs. By combining SEO, content marketing, and website improvements, logistics companies can increase organic visibility, attract relevant prospects, and generate more opportunities for business growth.