Social media has become an incredible marketing tool for businesses over the past few years. But many small businesses struggle to compete against large corporate companies on that front. Understand that your business doesn’t need content to go “viral” in order to succeed on social media. Unless you’re in the business of posting cute puppy videos, your business’ material most likely will not reach millions upon millions of people. The point isn’t to go viral; the point is to reach qualified prospects and grow your business. Just because your business cannot say “We gained 100 new clients last quarter due to our Facebook page” doesn’t mean you should scrap the idea of social media platforms altogether. Having an engaging social media presence now influences search engine results as well as influencing buyers’ decisions. Leveraging the marketing opportunities available to your business through social media is a wise, and becoming more and more necessary, step for small businesses.
The more creative and responsive your business’ social media presence, the more memorable your company and information is for an audience. Managing even one social media account can be a tiring task. Keeping the content on those various accounts engaging does not make the job any easier. There are certain tools available, such as Hootsuite, which can help save you some time. These tools allow you to schedule posts ahead of time thereby enabling you to dedicate time to creating quality, and not rushed, content.
Automated posts have their purposes. But not all of your social media content should be pre-scheduled. For example, content such as competitions may be something you want to manage in “real-time.” If a person reaches out to you through your social media account would be another time you want to be present on your page. Build those relationships through great communication – which is a great way to help you stand out from your competition.
For a small business to succeed in the social media world, you need to be smart. Linking up your social media accounts and website is a smart idea. Keep in mind that your social media platforms are a great way to drive traffic to your website. Plan ahead; set out to have several hours dedicated to social media content creation and scheduling each month or two. Organizing your time wisely can help you to work ahead and write quality material for your social media account(s). If you are interested in learning more about how to leverage social media to help grow your business, connect with Autumn Consulting today! Our team will help you analyze what social media marketing strategies right for your business.