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Media Relations Advice for Your Company

Has your B2B company been caught in the media spotlight recently? Not sure if what you have to share is “newsworthy?” Maybe you have prepared your own press release on a company development or award. Or, maybe this new attention has caught you a little off guard. This week, we’re sharing insights to make sure you’re […]

Quickly Engage Prospects with Video Marketing in Your Strategic Plan

How can you introduce your audience to a new product or service? Create a promotional video that does three things: Highlights the current problem or negative trend. Clearly explains your product and service in simple, concise language. Shows how it works and who benefits. Read more about our latest video collaboration with BluePoint Alert Solutions today.

Autumn Reveals Email Marketing Secrets for Success

Everyone wants in on the big secrets to business, don’t they? In the latest blog, we’re revealing our secrets for email marketing success. When you plan your next email marketing campaign, consider these quick wins for your messaging:  Secret #1: Using a concise, timely and urgent subject line can increase your open rate by 40%. […]

Using personalized marketing strategies to increase your business leads

This week, at Autumn, we reveal our three favorite questions:  Who are you? What do you do? How do you help your customers? We devote a significant amount of time better understanding our clients, their industry, and their business goals. This clearer understanding helps our team work more closely with YOUR team and with YOUR success as […]

Clarifying Messages: Giving Your Company Website New Life

How long has it been since you’ve visited your own website? If it’s been more than a few years, you may have a need to refresh your web content. But how do you know when it is time? How can you approach the review process in a way that ensures it is a valuable use of […]

Your Brand Identity: Choosing the right font

Just as important as your brand’s logo is the font you choose to pair with it. It’s sends a message to your customers that is so subtle – yet, it can impact the way your audience will perceive your company. Autumn discusses in a two-part blog how you can sharpen the look of your brand […]

What does Google want? Search Marketing Strategies for Business

Many business owner’s find themselves asking “How does my company show up and stay on page 1 or 2 of Google? Google, the mysterious, yet vital partner in promoting your business. It’s always changing and it’s hard to understand. Yes, we know. That’s why we’re here to break it down to the basics for you, […]

5 Tips for Implementing Smart Marketing Strategies

You provide something unique; you do something different from your competitors. That is why you are in business. While you know what makes your business unique, most prospects don’t know your “unique selling proposition.” Qualified prospects need to know why they should choose your company over another. Getting that message out to them, wherever they […]

Tips for Creative Content Writing

  So you have something you want to talk about. Now, how do you get someone to read about it? And, even more importantly, how do you get someone to care? There are a few key pre-writing questions that need to be answered, in order to supply some direction for your future thoughts. Click here […]

Visual Marketing – Make Your Point in Pictures and Videos

The growth in popularity of social media sites thrust visual marketing into the spotlight. Understanding how to handle your visual marketing campaign is crucial. Autumn Consulting worked closely with Birkey’s Farm Stores to create a 60th Anniversary Video. Click here to read the three visual marketing strategies Autumn Consulting uses to ensure the success of […]

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