Every successful branding campaign begins with fundamental brainstorming. Qualifying prospects, engaging customers, and clarifying messages happens when a brand positions itself to solve problems and fulfill unmet desires.
Before launching a marketing campaign for a new product or doing re-branding for existing products, get your team to answer these six fundamental questions:
- How are we positioned in our niche market?
- Who are we trying to reach and sell to?
- Which problems are we solving for people?
- What is unique about our products?
- Why will prospects believe us?
- What do we want prospects to do?
Strategic copywriting and search engine marketing can only happen when these questions have been answered. Autumn Consulting is a Milwaukee web marketing agency and provides Milwaukee SEO and copywriting services, as well as assistance with website re-branding, Google AdWords, and Milwaukee social media.